UAE authorities have clamped down heavily on unwanted and deceptive telemarketing calls amid new regulations, penalising several individuals for breaking the law.
The Telecommunications and Digital Government Regulatory Authority (TDRA) has penalised several individuals as the authority detected more than 2,000 violations.
The penalties include imposing financial fines and suspending the numbers of several individuals. This action has been taken according to Cabinet Resolutions Nos. 56 and 57 of 2024, which prohibits individuals from using their personal numbers for marketing purposes.
The UAE’s new came into effect from August 2024. These regulations restrict cold callers, such as ; not calling residents again the same day if he/she rejects the service or product in the first call; and preventing telemarketers from using any measures or tactics to persuade customers to buy products or services.
Cold callers and telemarketing firms will face financial penalties ranging between Dh5,000 and .
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